Damascus | February 2026
Nissan has announced its official return to the Syrian market, complemented by the first-ever entry of the INFINITI brand, through a strategic partnership with Al-Rakha Trading Co. Ltd. which has been appointed as the exclusive distributor of both brands in Syria. This step represents a significant milestone within the companies’ regional growth strategies and reflects a clear commitment to rebuilding an organized, sustainable and service presence in the Syrian market.
The partnership was officially announced during a signing ceremony held at the regional Middle East headquarters of Nissan and INFINITI in Dubai, attended by senior executives from both sides. The agreement marks the beginning of a new phase of cooperation and establishes a structured framework for delivering modern mobility solutions and a fully integrated ownership experience aligned with global standards.
Under this partnership, Nissan Motor Company, encompassing the Nissan and INFINITI brands, will adopt a phased market rollout approach in Syria. The first phase will include the opening of a sales and aftersales facility in Damascus during 2026, with plans to gradually expand into other major Syrian cities, in line with market developments and operational readiness. All facilities will be developed in accordance with the Nissan Retail Concept (NRC) and INFINITI global standards, ensuring a customer-centric sales and service experience tailored to local market expectations.
:A Long-Standing Partnership
Nissan’s return builds on the brand’s previous history in Syria, which began in 2006 through its partnership with Al-Rakha. During its early years, the collaboration established a nationwide sales and aftersales network. Despite the suspension of commercial operations in 2011, Al-Rakha continued to provide essential aftersales services, maintaining service continuity and honoring its long-term commitment to customers and the local market.
Commenting on the announcement, Omar Shallah, Chairman & Chief Executive Officer of Al-Rakha Trading Co. Ltd., stated: “This moment carries deep personal and professional significance for me and for everyone at Al Rakhaa Trading Limited, as it represents both the continuity of a long-standing journey and the beginning of a renewed chapter. It reaffirms our commitment to our customers and the legacy of trust, responsibility, and service we uphold.
“As we move forward, we are proud to expand our offerings in Syria, delivering Nissan’s wide line-up, while also introducing the INFINITI brand, setting a new standard for luxury, innovation, and personalized ownership experiences. Our goal is to .contribute to sustainable growth and elevate mobility solutions in the market
:Thierry Sabbagh, Divisional Vice President & President, Middle East, KSA, CIS & India – Nissan & INFINITI
“Nissan’s return to Syria is part of our broader strategy to strengthen our presence in the Middle East through disciplined, long-term partnerships. Al-Rakha Trading Co. Ltd. is a partner with proven experience, deep market understanding, and a long-standing relationship with the Nissan brand. As we re-establish operations, our focus is on building a structured foundation that supports sustainable growth and delivers a consistent sales and ownership experience aligned with Nissan’s global standards.”
:Albert Khreiche, Managing Director, INFINITI Middle East, said
“For INFINITI, this partnership represents a key milestone in establishing the brand’s presence in Syria. Working with Al-Rakha Trading Co. Ltd., our focus is on introducing a premium, customer-focused ownership experience from the outset, in line with INFINITI’s global standards.”
With the launch of sales operations, Nissan plans to introduce a range of models addressing diverse market needs, including an SUV line up of Patrol, X-Trail, X-Terra, Magnite, and Urvan, alongside comprehensive aftersales and technical support services delivered in line with global standards. INFINITI models and availability plans for the Syrian market will be announced at a later stage.
Nissan and INFINITI, in partnership with Al-Rakha Trading Co. Ltd., are committed to contributing positively to the development of the Syrian automotive market, supporting an organized business environment, and delivering modern mobility solutions that reflect broader economic growth trends and the rebuilding of market confidence.
:For media inquiries, please contact
Al-Rakha Trading Co. Ltd.
Public Relations & Corporate Communications Departme
Phone: +9613205255
Email: gaoun@rakhaa.co
